Greg Unruh is a Partnerships and Ecosystem Executive with more than 25 years of experience leading alliances, channels, and growth strategy across the SaaS, logistics, technology, and professional-services sectors. Recognized as one of only seventeen Certified PARTNERNOMICS® Orchestrators worldwide and a Certified SPLP®, Greg has built and scaled partnership ecosystems that have generated millions in annual recurring revenue and driven 400%+ channel expansion.
Known for transforming direct-sales organizations into high-performing, partner-led growth engines, Greg has worked with both early-stage startups launching their first partner programs and Fortune 500 enterprises optimizing under-performing ones. His leadership has delivered measurable outcomes at organizations, where he aligned go-to-market, product, and partner strategies to accelerate revenue and profitability.
Greg has negotiated and launched alliances with global leaders including Microsoft, HP, Konica Minolta, SAP, Oracle, ADP, and U.S. Bank, and has developed scalable partner-enablement frameworks that continue to deliver lasting impact.
A strategic thinker with operational discipline, Greg leverages deep ecosystem insight and the PARTNERNOMICS methodology to design sustainable partner programs that deliver exponential reach and ROI. He’s passionate about helping organizations build partnerships that are not just additive—but transformative.
